한상식
- 직위(직급)
- 겸임교수
- 최종학위
- Ph.D., Hankuk University of Foreign Studies
- 분야
- Marketing
- 이메일
- 2018878@hufs.ac.kr
- 연구실
세부내용
Field of Study
- Marketing Strategy
- International Finance
- International Marketing
Education
- Ph.D. in Business Administration(Marketing), Hankuk University of Foreign Studies
Courses
- 마케팅관리
- 소비자행동론
- 마케팅전략실습
- 한국글로벌기업마케팅
Major Career
- A&F Consulting Group(Business, Marketing, Strategic) 대표이사(2015~)
- 티앤피나무병원 주식회사 기업부설연구소 소장(2026~)
- 주식회사 카서울모터스 대표이사(2015~)
- 한국소비문화학회 이사(2020.1 - 2021.12)
- 현대자동차, 현대캐피탈, 삼성카드 마케팅 전략(1988~2006)
Key Papers
- A Study on the Factors Affecting Customer Satisfaction in Used-Car Market, Institute of Management and Economics Research, 2018
- Determinants of Price Premium and Inventory Period of Imported Used Cars on the Online-Offline Linked Sales Platform, Academic Society for e-Business, 2017
- A study on the influence of sellers' transaction uncertainty reduction strategy on customer satisfaction in the used car market, Academic Society for e-Business, 2018
- A Study on the Determinants of Price Premiums and Inventory Turnover in Imported Used Cars, Journal of Distribution Research, 2016
- Online Policy and Management Strategies in the Used Car Market: A Case Study of CarSeoul.com, Journal of Distribution Research, 2010